Communication considerations for food and supplement brands

This webinar is hosted in partnership with HRS Communications.

Whether it is the vitamin c content in fruit beverages or the digestive benefits in yogurt, consumers are looking for information and solutions to support their health goals. When communicating these nutrition and health claims, food and supplement brands must use informative and engaging copywriting that drives action, reference up-to-date and reputable sources of information, and follow industry rules and regulations. Nutrition and health claims are strictly regulated to protect the consumer. Unintentionally, food companies and business operators can break the law when advertising and marketing their products. Health professionals, celebrities, influencers must abide by this legislation when working with brands.

This webinar will hosted by two of HRS’s communications experts, Dr Kathryn O’Sullivan and Donia Hilal draw on their food industry and health writing backgrounds, to help brands understand the importance of evidence-based and industry-compliant copy, with a focus on GB/EU Nutrition, Health and Botanical Claims legislation. This webinar will also uncover key communication considerations for food and supplement brands, including an overview of nutritional and health claims, what are authorised claims, botanical “on hold” claims and examples of compliant and non-compliant UK & EU legislation.

What will I gain from this webinar?

• Nutrition and health claims are strictly regulated to protect the consumer
• Unintentionally, food companies and business operators can break the law when advertising and marketing their products
• Health professionals, celebrities, influencers must abide by this legislation when working with brands